At the end of 1987, some new presenters arrived at Leicester Sound. This coincided with the arrival of David Lloyd as Programme Controller. He was also one of the new presenters, the other being Kenny Hauge.
With both of these new presenters installed, and a new schedule in place, the station annouced that, from October 4th 1988, it was giving up it's 1260 AM frequency to a new service GEM-AM, which would broadcast golden oldies from the 60's and 70's, as well as taking Sabras, Leicester Sound's existing programme for the Asian community, and all the sport previously heard on Leicester Sound.
During 1988, in preparation for the loss of the AM frequency, the station renamed itself Sound FM, and produced a new logo and a new jingle package.
The new Sound FM logo from 1988
Here are some examples of the new jingles
After the station became Sound FM in 1988 it seemed to be more music based than ever before. Most of the specialist programmes went, with only The Business Programme remaining after very long (this finally finished in 1993).Apart from this, there was very little change at the station until early in 1991, when it was renamed (again), this time being called Leicester Sound FM. The story continues on the next page.
The clips included here are to demonstrate what Leicester Sound sounded like. No infringements of any copyrights is intended. If you feel that I have infringed your copyright on these clips then please let me know and the offending clip will be removed from this website immediately.